Using Clip Art for Massage Therapy

November 11, 2008

When it comes to promoting a business in massage therapy, using clip art for massage therapy is the cheapest and wisest way to go. If this does not sound accurate, check out the price for good quality original artwork, unless that massage therapist is also an excellent artist who does his or her own clip art. Once this is done, it will become quite apparent that high quality clip art for massage therapy is more than a bargain.

The only problem with choosing good clip art for massage therapy is there is too much to pick from. Considered as pre-made images to illustrate any graphic arts medium, almost anyone in advertising or business uses clip art anymore. Not including stock photography the majority of the time, clip art is usually done by hand or by computer software. Available in black and white, or in full color, the term “clip art” originally began when people cut out certain images from pre-existing art work to form a new piece of art work.

With so much to pick from, it is difficult to pick the “right” type of clip art for a person’s advertising to promote their massage business, unless they know what they want to say and how to say it. Many styles and concepts are used, such as humorous, serious, illustrative, wood block, sketchy, abstract, realistic, and so on. The main thing is to choose the type of clip art for massage therapy that illustrates an idea or tells a story–contributing a specific meaning to a certain message that the message owner wants to send out.

Learning to use visual language in addition to wordage will make a person better equipped to expand their message business. Using borders and background as decorative elements to break up space, using diversity that is like none others, along with many other ways to send out a message while using clip art for massage therapy ideas include:

• Visual Puns - one or two possible meanings can be portrayed by one or two symbols.
• Symbol - using a visual image of something that is invisible.
• Sign - the use of a shorthand device that actually stands for something else.
• Metaphor - a likeness between two ideas portrayed by a likeness
• Icon - image used to suggest a meaning
• Cliché - an image with a widely understood meaning.

Many artists and designers have said, “If concept is what you say, style is how you phrase it.” This is the reason one artist can come up with so many different ideas for one simple meaning. But in truth, professional designers do not have the magic formula to make their work better than another one does. They only can communicate the message better, using art and words alone.

Jung–Art Therapy

July 16, 2008

Carl S. Jung–Art Therapy in the Making

Carl Jung, known for the Jung art therapy theory, was one of the colleagues of the famous Austrian psychiatrist, Sigmund Freud, the founder of the psychoanalytic school of psychology. Freud became internationally recognized with his groundbreaking theories regarding the conscious vs. unconscious parts of the mind. Simultaneously beginning his Jung art therapy theories, Jung felt that even though Freud made the goal of his therapy the unconscious conscious, he felt that it was made to sound as if it were an unpleasant “cauldron of seething desires.”

But according to the American Art Therapy Association, Inc., Carl Jung and Sigmund Freud together, along with many other psychiatric individuals at the time, had a big hand in the development of art therapy. It was thought that these historical practitioners had the same insight that entered into the development of art therapy, along with its application of conflict resolution. The healing and learning that was derived from the “talk therapy” these men eventually became known for, was thought to have built a base for uncovering the unconscious levels of the mind. But many feel that it was the Jung art therapy that seemed to be the method upon which today’s art therapy received its roots.

One of the tools Carl Jung used for his patients to express their unconscious feelings was art, bringing forth the Jung art therapy method. Influenced by both psychology and psychiatry, Jung’s influence was based on his devotion to the psychological meaning that was inside of each art piece. Freud himself never had his patients do their own artwork, but Carl Jung encouraged it. “To paint what we see before us, ” Jung wrote, “is a different art from painting what we see within.”

Totally rejecting Freud’s theories, Jung expanded the field of psychoanalysis on a personal level. The Jung art therapy included artwork of all levels, the interaction of mythology and its influence on the present moment, and the thoughts of native people which included the round spiritual mandala and the Sanskrit. Many felt he had more common sense than Freud, as the he felt the individual’s psyche had more than one interacting systems. One of these was the ego, as he dismissed Freud’s superego and id, feeling that the ego alone was considered a personal unconscious state of the mind but as a fundamental collective unconscious one.

With much more of an optimistic view of art than did Freud, with his Jung art therapy views Carl Jung felt that psychological art originated within the psyche and was considered to be intelligible to the general mass. But even more, he discovered that another style called visionary art, dew on the collective unconscious and was a lot deeper and with less individual nature. This sort of art were of images–appearing in dreams and in the art form–and were more spontaneoius and were considered to be more fulfilling images. He considered them as metaphors that held the troubled individual’s separate worlds together in a world of trauma and chaos.

Blue Light Therapy–a Form of Living Energy

July 1, 2008

The use of color therapy, such as the Blue Light Therapy, has been around a very long time, beginning with the healing temples of the ancient Greeks and Egyptians. Additionally, the ancient Chinese and Indians also used color in their healing practices that to this day are considered a major part of their alternative medicine practices, with the Blue Light Therapy part of the many colors used in the different healing methods.

Color therapy is based on how a person’s organs are in relation to their chakras and meridians, resonating within individual frequencies. Blue Light Therapy is based on the color blue, a gentle color that is associated with communication, personal expression, and a person’s ability to make correct decisions. By exposing the body to the blue color frequency, bringing about a more balanced state, the application of the Blue Light Therapy will increase a person’s confidence when speaking, more of a mental relaxation, and increase a person’s clarity in regard to their communication levels.

Studies on Blue Light Therapy have demonstrated that basically the use of light therapy resets the “biological clock” of the human body, with doses of 30 minutes to two hours each morning in front of a high-intensity fluorescent lamp an adequate time frame. One of the most highly successful treatments involve seasonal affective disorder (SAD), a condition where a person becomes depressed during shorter days during the fall and winter because of the reduced sunlight exposures that affect the body’s internal clock.

In 2006, the Blue Light Therapy studies proved to be about 60% successful in the treatment of SAD. They showed that the body’s biological clock responded in the most successful ways to a narrow band of wavelengths that were positioned in a range of 466 to 477 (nm). This color range was the blue of a clear blue sky. In another study, applying exposure to blue-LED light to Alzheimer’s patients helped their body clocks adequately to sleep longer at night and also better than before the Blue Light Therapy treatment was given. But using the red light therapy in a similar Alzheimer study provided no successful results. And by applying yellow light therapy in combination with Blue Light Therapy, the Blue Light Therapy was cancelled out entirely.

The response to any form of light therapy usually will show results in about two to four days, but extensive disorders such as SAD or other forms of depression may take up to three weeks. If side effects occur, listed next, then decrease the time spent under the light:

• Eyestrain
• Visual disturbances
• Headaches
• Agitation
• Feelings of “weirdness”
• Sweating
• Nausea

Additionally, those individuals who have conditions such as sensitive skin or sensitive eyes need to discuss any form of light therapy with their therapist or doctor who are associated with the diagnosis and treatment before it is applied. If other forms of alternative medicine are used in conjunction with the light therapy, the therapist or doctor should also be notified.

Using Massage Therapy Clip Art

June 29, 2008

Clip art has quickly become an acceptable usage for sound concepts, high-quality illustrations, and the quality of its execution. It has to say what is wanted and how it needs to be represented–immediately. Massage therapy clip art represents a new field of healing and stress reduction, with the massage practitioners using it to promote their business. Business people are not usually professional artists, but they need to grab the attention of prospective clients into the massage area.

The massage therapist needs to inform the public they are knowledgeable about their profession, what type of skill level they have, and inform the general public of their accessibility. Using quality massage therapy clip art along with quality educational and advertising programs can do just that, if it is done properly. Well-conceived and carefully implemented marketing devices have the potential to help a business grow.

The average person who goes to a massage therapist for medical benefits or even relaxation purposes, do not realize that they can specialize in over 80 different types of massages. And that massage can last as long as two hours on down to five or 10 minutes, depending on the needs of the client. Massage therapy clip art needs to represent this in a simplest of ways, with the most quality and accuracy as possible without imitating similar products and services. And actually, the only difference in marketing methods is the method used to win over a new client.

In order to achieve a qualified response from a prospective massage client, using words with power and unique phrases are good, but used in combination with massage therapy clip art is better than good–it is excellent. People do not pick up an ad and say, “Hmmm…I wonder what this says?” But they do respond immediately to some form of artwork, whether it is an illustration, photograph, or graphic design. And this will depend on the targeted marketing field.

Those with limited imagination will use mediocre sales gimmicks, using bold and large brightly colored letters to “slam” the mind with force–making a person READ their ad. This type of ad is used through un-requested pop-up Internet ads, Spam mail, or whatever can forcibly be used to an unsuspecting audience in a mass scale. But a quality ad with massage therapy clip art pertaining only to the message, can also be an extremely forceful ad.

Unfortunately, not everyone in the newly developing massage field has competitive advantages. Instant profits can only be successfully achieve if they are marketed accurately and with style, with that style representing the general mass or a targeted audience. An ad for massage therapy would not be received well by someone who is campaigning against different natural health fields. But it can be received well by those already in the natural field, or by a high stress industry that is seeking ways to reduce stress in its business. Using massage therapy clip art and the power of quality words toward a particular target are an art field in itself, achieving success on many levels.

The History of Art Therapy

June 27, 2008

It is difficult to look at the history of art therapy and its true meaning until one goes back to the history of the visual arts, where art was not art but was considered a trade or workmanship by the general mass or tradesmen. Artistic symbols were used as visual records of self-expression and communication. And even though ancient healing involved art in a multitude of forms and ideas, the history of art therapy was non-existent over the centuries until the late 19th and early 20th centuries, yet art was not.

The first men to apply art therapy to their psychiatry field were Ambrose Tardieu and Paul-Max Simon. French psychiatrists, they published studies regarding the artwork of the mentally ill. Looking at similar characteristics and symbolism of the patient’s artwork, these men viewed the developing history of art therapy as one of the best effective diagnostic tools in order to identify a specific type of mental illness or traumatic event of the time.

Later on, Margaret Naumburg incorporated the field of art into psychotherapy in order for her own patients to visualize and recognize their unconscious state of mind. Using this form of psychological counseling, she founded the Walden School in the year 1915 to apply her findings to her student’s artwork. To this day, she is considered the actual founder of art therapy in the United States, after publishing quite heavily on the subject and teaching art therapy seminars at the New York University in the 1950s. From this moment on, the history of art therapy had a new beginning that would lead to a guarantee of its success.

Deeply rooted in the theories of Freud and Jung, both the conscious and subconscious play a major part in the two part process of art therapy–the creation of art and having its meaning discovered. The history of art therapy has shown that visual images and symbols are easily accessible to the human mind, and is considered to be the most natural form of communication. Each patient, regardless of their problem or age, is encouraged to visualize something in their mind they cannot talk about, yet have strong feelings and emotions about it. The art therapist then reviews it to have the patient interpret it.

As the field of art therapy progresses, it is centered on visual mediums, and is mainly used in the mental health treatment. But it can also be used with traditional medicine in order to treat organic diseases and conditions. It is documented over the years through the history of art therapy that art therapy allows the patients to develop their own style of coping skills, and promotes healing by relieving their stress.

What is Art Therapy?

June 22, 2008

Art therapy is simply the professional therapeutic ability to use artwork that has been done by individuals who desire personal development. This development has not been able to be achieved, due to trauma, personal crisis, illness, and certain challenges that have affected their life.

People of all ages use art therapy, done by a professional art therapist who has been trained extensively about the human development, artistic traditions in a multitude of cultures, psychological theories, and the healing abilities regarding the use of art. Services are provided to these individuals through art therapy because they cannot articulate through words, emotions, and feelings about their true state of mind.

The professional settings that participate with art therapy methods are mental health services, rehabilitation, medical institutions, education services, nursing homes, corporations, forensic agencies, community outreach, and independent practices.

Strict standards for art therapy have been established by the American Art Therapy Association, Inc. (AATA) and The Art Therapy Credentials Board, Inc. (ATCB). Some individual states regulate their own practices of art therapy, while other states allow art therapists to become licensed counselors or mental health therapists. These art therapists utilize art-based assessment instruments to determine their client’s level of functioning. From this they are able to formulate a certain level of treatment objectives, decide what strengths and weaknesses their client has, gaining a better understanding of who their client is and the problems they have, and be able to evaluate their client’s progress.

The Master level of training and education for an art therapist is mandatory, as ensuring the appropriate usage and application of drawing tests, evaluation of the instrument validity, and its reliability is extremely important to better serve the client. According to Donna J. Betts, Ph.D., ATR-BC, in her 2005 Doctoral Dissertation, some of the top art therapy tests that can be used are:

• Favorite Kind of Day (AFKOD)
• Person Picking an Apple from a Tree (PPAT)
• Bird’s Nest Drawing (BND)
• Bridge Drawing
• Diagnostic Drawing Series (DDS)
• Child Diagnostic Drawing Series (CDDS)

Rating instruments are also investigated, which can include:

• Descriptive Assessment of Psychiatric Art (DAPA)
• DDS Rating Guide and Drawing Analysis Form (DAF)
• Formal Elements Art Therapy Scale (FEATS).

These are just a few of the art therapy assessment tools that can be used by art therapists, in clinical settings or in research. Each art therapy tool is a  structured assessment that are collected under standardized conditions. Most are developed to provide a compatibility with psychological testing and psychiatric evaluations:

• Art Therapy-Projective Imagery Assessment (ATPIA)
• Draw-A-Story Screening for Depression (DAS)
• Used to identify children and adolescents at risk for harming others or themselves.
• Through the artwork, it can be seen that significant differences will emerge between aggressive and non-aggressive groups in its emotional content and self-image, in addition to

« Previous Page